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Digital Advertising Guide

Adtelligent

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Semantic search.

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. 8) Social Messaging Apps.

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