Conversion Rate First-Party Cookies Native Advertising Retargeting 
Single Grain
JUNE 16, 2023
Google Ads have an average conversion rate of 4.40%. E-commerce advertising offers many benefits to sellers for both desktop and mobile devices. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel.
Single Grain
NOVEMBER 28, 2023
Unlike traditional ad buying, which is often manual and limited by human capacity, programmatic advertising can process and analyze vast amounts of data from numerous sources in real-time. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.
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