Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

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Single Grain

MARCH 3, 2023

, SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising? Is it worth the time and money?

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Single Grain

JULY 17, 2023

Here is an example of a native ad from Entrepreneur : Dive Deeper: 11 Native Advertising Trends that You Can’t Ignore 3) Video Ads Video ads are short video clips played before, during, or after online video content. Continuously monitor campaign performance and key metrics such as click-through rates (CTR) and conversion rates.

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Single Grain

MAY 9, 2023

Video ads can ensure that your content is shown to more users faster than educational videos. In this article, we will discuss the benefits of video ads, the different types of video advertising, and how businesses can create a profitable video advertising strategy. This leads us to our next point.

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Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. E-commerce advertising offers many benefits to sellers for both desktop and mobile devices. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel.

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