Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

OCTOBER 19, 2022

Third-party cookie depreciation. For now, much of that data is collected via third-party cookies. In an interview with MarTech , cybersecurity and anti-ad fraud consultant Augustine Fou, explained why this is unlikely to happen. This will get you the higher conversion rates and better ROI which define success.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 127

Marketing CPL Machine Learning CPC 127