ROAS Masterclass: 12 Techniques to Maximize Ad Spend
Single Grain
APRIL 27, 2025
Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages. Control groups : Maintain proper control groups for accurate measurement. e-commerce: 4- 5x, SaaS: 3- 4x). Channel-specific benchmarks : Evaluate performance by channel against industry standards.
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