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How CPGs can realize the value of first-party data with a CDP

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JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

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What Is Marketing Attribution and How Does It Work?

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FEBRUARY 6, 2024

ROI Measurement Marketing attribution allows you to accurately estimate the cost of acquiring each and every new customer, taking all the touch points involved in the journey into account. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it.

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