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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

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How attribution masks what’s actually driving growth

Martech

Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences.

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

Intent Lift Measurement Framework The most robust measurement approach compares exposed audiences (people who pass near activated screens) against unexposed control groups and then tracks subsequent online behavior and changes in intent signals. This mid-funnel metric proves creative resonance before leads enter your CRM.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.