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Measuring marketing incrementality: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

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How does conversion lift testing work, and which ad platforms offer it?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? appeared first on MarTech.

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Frequency testing: The key to unlocking more email revenue

Martech

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month. In your inbox.