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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. Even premium publishers seem just as cynical about the issue these days.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Negotiation Skills: Hone negotiation skills to secure better deals with advertisers. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics.

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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach.

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