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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

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How marketers can build a data-driven stack

Martech

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. Yet the amount of information marketers and brands use is limited.

Marketing 122
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A Publisher’s Guide to CPRA (CCPA 2.0)

Automatad Inc.

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data.

GDPR 52
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What’s the difference between zero-party, first-party and third-party data?

Clearcode

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Examples of zero-party data include information obtained from customers via newsletter sign-ups, calculators, quizzes, surveys, etc.

GDPR 52
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Understanding Google’s Third-Party Cookies Phase-Out Extension

Single Grain

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies 52
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Besides, assess their flexibility and communication skills. White label partnership is the latest trend in ad tech.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.