Remove Communications Remove CPM Remove Viewability
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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.

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Are We Overcomplicating Floor Pricing Optimization?

Ad Monsters

So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc.

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What publishers want from platforms in 2023

Digiday

That wasn’t ideal, but I do think they fixed it quickly and they were communicative about it.” — Anonymous media executive. Twitter] wasn’t a priority advertising platform for us to begin with, to be completely honest, so for us right now, it’s just really still communicating with our audiences.

CPM 81
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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. It has a higher viewability and conversion rate.

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How Publishers make 10X more money with Dynamic floors?

Monetize More

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Better content and ad quality.

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”