Communications CPM Viewability 
PubMatic
MAY 14, 2025
Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.
Ad Monsters
JULY 3, 2024
So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.
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Monetize More
JULY 8, 2022
Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc.
Digiday
DECEMBER 22, 2022
That wasn’t ideal, but I do think they fixed it quickly and they were communicative about it.” — Anonymous media executive. Twitter] wasn’t a priority advertising platform for us to begin with, to be completely honest, so for us right now, it’s just really still communicating with our audiences.
Automatad Inc.
DECEMBER 1, 2023
Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. It has a higher viewability and conversion rate.
Monetize More
OCTOBER 13, 2022
Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Better content and ad quality.
VideoWeek
MAY 26, 2023
This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”
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