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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). There are two formats to choose from: conversation ads or message ads. Note: Just be careful if you decide to use Lookalike audiences.

CPC 105
CPC Conversion Conversion Rate Audience 105
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Lead Generation Case Study: 7 Examples of Success

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. To save money, we spread the CPC budget across multiple campaigns. First, they targeted countries whose traffic had no value.

CPL 52
CPL Conversion Rate Food Conversion 52
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