Digital Ad Blog

MAY 26, 2025

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Unlike paid or earned channels, owned media allows organizations to manage both the delivery and the content of their communications.

Media 59

Media SEO Marketing Healthcare 59

Basis

FEBRUARY 28, 2025

On the positive side, advertisers should see increased efficiencies as expanded AI-driven ad solutions focused on reducing manual workload hit the platform (i.e., As a result, advertisers should be cognizant of possible delays in communication around technical issues and platform updates. Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Martech

NOVEMBER 22, 2023

During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. With business emails, you can also improve communication with your leads.

Conversion Rate 124

Conversion Rate Advertising CPC CPA 124

Single Grain

AUGUST 17, 2021

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build long-term relationships with customers, clients, vendors and stakeholders.

Marketing 98

Marketing Communications Brand Awareness ROI 98

Single Grain

MAY 4, 2023

In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise. A marketing agency case study is a detailed analysis of an advertising campaign that an agency has developed and executed for a client.

Agency 52

Agency Advertising SEO Conversion Rate 52