Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. Let’s recap what a cookie is first.

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Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.

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Single Grain

JANUARY 15, 2024

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Tailor offers and communications to keep your existing customers engaged. This can lead to difficulties in measuring the effectiveness of marketing campaigns.

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