Clickbait MarTech ROI 
Martech
JUNE 11, 2025
In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Ask leadership, “How much are you willing to spend on brand without expecting immediate ROI?” The post How strong brands build stronger B2B pipelines appeared first on MarTech. Email: See terms.
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. ” Reason : Direct focus on results, optimization and achieving better ROI. Anchoring effect What is it?
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