Remove Clickbait Remove Conversion Remove MarTech
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Balancing the human-to-AI mix in B2B marketing

Martech

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The post Balancing the human-to-AI mix in B2B marketing appeared first on MarTech. The paper notes that today, we use AI almost exclusively to do more. Processing.

Marketing 129
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How strong brands build stronger B2B pipelines

Martech

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Then, track how it impacts conversions over time. We’re in content shock. But that’s a favorite!”

Education 114
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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

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Real persuasion doesn’t require manipulation

Martech

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. In a world full of clickbait, be the brand your customers can trust. The post Real persuasion doesnt require manipulation appeared first on MarTech. That’s effective persuasion. Did marketers get lazy? Or are they desperate?

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How to build B2B authority in the AI search era

Martech

Content optimization for AI: Structure over clickbait AI models prioritize content that is clear, structured, and aligned with natural language queries. Written in a conversational tone that matches buyer queries. So, it’s time to update your old SEO playbook. Enhanced with schema markup and FAQ blocks.

SEO 98
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Today’s B2B buyers are calling the tune

Martech

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. having meaningful conversations). Shiao said. Be scrappy about it.”

Clickbait 110
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4 tips for increasing conversions along the buyer’s journey

Martech

With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Today’s consumers are savvy. Processing.