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Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

In late April 2021, with the release of iOS 14.5, This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for iOS. Prior to iOS 14.5, By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5

Demand Side Platform 52
Demand Side Platform Click Through Rate Brand Lift Machine Learning 52
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Six Months Of ATT: The Story Behind The Numbers

InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5 While opt-in supply (for versions iOS 14.5

Header Bidding 52
Header Bidding Viewability Click Through Rate Advertising 52
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