Digital Turbine

NOVEMBER 21, 2023

Anmi from Mintegral: The global app installation growth rate has slowed, but the APAC region continues to thrive. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. Why should Manga apps go global?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

JANUARY 22, 2019

In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59