Click Through Rate First-Party Cookies GDPR MarTech 
Martech
MARCH 15, 2022
As users see more relevant ads, click-through rates improve, leading to a better ROI. In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. ” So, what happens in the absence of third-party cookies?
Martech
MARCH 7, 2024
In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.
Expert insights. Personalized for you.
120 
Let's personalize your content