MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 1, 2023

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. For example: Native ads generate more click-through rates than display advertising.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52