Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! You can use an image or a video to encourage the user to click on the ad and make a purchase. Advertisers usually pay using a CPC or CPM model.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. How to Create a Native Advertising Campaign for Ecommerce.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JUNE 5, 2023

The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign 3) Include Engaging Videos The addition of high-quality video in your ads can increase engagement and conversions.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

MAY 5, 2023

With the average CPC as high as $0.97, this is a hindrance for many small e-commerce businesses, such as SkeletonHD. This strategy included no retargeting ads. cost-per-click and only spending $1,495.88 However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. over the course of six months.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52