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PPC for Ecommerce: 8 Effective Best Practices

Single Grain

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?

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20 Benefits of Advertising via Online Channels

Single Grain

And with the shipping options available today, buying from a company based in another country is not a barrier for people. Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Clicks : The number of times users clicked on your ad.