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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. Click here to download it for free right now!

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

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