InMobi

OCTOBER 3, 2016

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Single Grain

JANUARY 3, 2024

Creating Awareness: The First Step The top of the PPC funnel is all about visibility and making a strong first impression. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Most advertisers bid around $0.5

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 5, 2023

The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. You can also run your advertisements using the CPM (cost per thousand impressions) model. It involves communicating directly with the audience through text, images, and videos.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

MAY 29, 2023

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Improves the click-through rates of your website, leading to better conversions and profitability. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52