Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. It also defines different sales measurement approaches like sales lift and incremental sales and brand lift.

Retail 111

Retail Media Pop-Up Brand Lift 111

illumin

JULY 23, 2024

With the integration of Artificial Intelligence (AI), AR is set to revolutionize programmatic advertising, providing a new dimension for brands to engage with consumers in a more impactful and memorable way. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What Are the Benefits of Digital Out-of-Home?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

JUNE 30, 2025

And for sports events, programmatic OOH can allow brands to pop up in the location of the event. No fixed address The business can then measure the impact of these campaigns using brand lift studies and sales uplift measurement.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 94

Cookies Agency Pop-Up Brand Lift 94

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. How can you light up their lives?

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52