In-Game Advertising: Q&A With Giuseppe Martoriello from iion
Clearcode
MARCH 2, 2023
Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games? Are most in-game ads purchased via direct deals or on the open market (i.e. via OpenRTB)?
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