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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Appleā€™s change destabilizing traditional email metrics. The proof is in the survey.

Media 67
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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

You get insane amounts of data too – impressions, clicks, sales. These visual ads help promote your business by increasing visibility and brand impressions. Drive brand lift and direct response with creative that inspires. It’s like a laser beam versus a spray bottle. You name it.