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DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media

Media Brand Lift SEO MarTech

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing

Marketing CPL Machine Learning CPC

AdTech Trends

DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns

Marketing analytics: What it is and why marketers should care

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