Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Marketers may struggle to measure the performance of their cookieless advertising campaign.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. CPGs and third-party audiences.

ROI 103

ROI Control Group Audience Cookies 103

InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. It’s possible - and often optimal - to track the effectiveness and brand lift for online and offline campaigns using a variety of metrics and insights solutions.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52