This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove retail-media-opportunity-gaps
Remove Brand Awareness Remove Video Ads Related Topics
CPC Click Through Rate Display Advertising Retargeting Search Advertising Banner Ad Click CPA Native Advertising CPM More Related Topics >
article thumbnail

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. It bridges the gap from being a pure branding exercise (on Linear TV) to one that can also be measured and tracked.

Advertising 98
Advertising Retargeting CPA Audience 98
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024