MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 18, 2023

A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

APRIL 25, 2023

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

NOVEMBER 28, 2023

Unlike traditional ad buying, which is often manual and limited by human capacity, programmatic advertising can process and analyze vast amounts of data from numerous sources in real-time. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126