InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. App publishers need to consider how ads affect app usage, while also maximizing earnings.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

JUNE 20, 2023

Mobile Advertising Formats To effectively engage with their target audience, businesses must choose the right mobile advertising formats for their campaigns. By understanding the advantages and limitations of each format, marketers can create captivating ads and maximize their ROI in the evolving world of mobile advertising.

Advertising 52

Advertising Audience ROI Click Through Rate 52