How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? On top of that, are your advertisers sophisticated marketers? DOOH Ads. $6-$12. Email ads. $8
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