What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate.
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