Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads.

Media 132

Media Marketing SEO ROI 132

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130