Remove Brand Awareness Remove Brand Lift Remove Display Advertising Remove ROI
article thumbnail

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

VideoWeek

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “If there is no attention, that can be no brand lift.

article thumbnail

Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! Keep display ads crisp and engaging.