Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue
InMobi
AUGUST 9, 2013
In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. eCPMs jumped by over 9 times when a leading American app developer began monetizing with interstitial ads as against traditional banners with InMobi.
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