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Why Successful Ad Publishers Stay on Top

Kevel

MARCH 23, 2022

Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads. Targeting: Google’s search ad product accounts for the majority of their ad revenue - and for good reason. Performance: Search advertising is reliably the most cost-effective advertising channel.

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AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

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