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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

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