Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. However, only 2.5%-3%

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

FEBRUARY 3, 2020

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. A chatbot can also be programmed to follow up any help with a survey to get customer feedback. Moderated UX Testing.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52