Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. average conversion rate, according to a case study by software company Octane AI and e-commerce platform Klaviyo.

Marketing 68

Marketing Retail Ad Targeting Conversion 68