Banner Clickbait Pop-Up Video Ads 
VideoWeek
SEPTEMBER 26, 2023
They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. As noted in the characteristics, pop-up ads, auto-play videos and intrusive ads are placed around low-quality content to maximise ad revenue.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!
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