Monetize More

OCTOBER 4, 2022

Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. These don’t require an external video player, so they can be placed into a user’s feed as a banner would be.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

MAY 9, 2023

Taking the time to understand each option properly will allow you to optimize your ads in the best way possible—and get you closer to maximum returns from display advertisements! Use Multiple Ads Sizes & Types When deciding how many ads to display on a page, make sure to consider which types work best for each page on your website.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 10, 2023

When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Apps offer a way more engaging & dynamic environment than any site.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97