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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising. They can include banners, images and even videos. That means CPCs on search are better than PPC – 14.6%

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