Mobile Video Ads : What do they mean for Performance Advertisers?
InMobi
SEPTEMBER 7, 2016
Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. The power of mobile video Performance marketers are 5 times 2 more likely to acquire a high-quality user with video than with traditional banner ads.
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