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Why Savvy Marketers Advertise in Mobile Apps

InMobi

JANUARY 10, 2019

In comparison to mobile web advertising, in-app advertising provides a number of key, uniquely valuable benefits : The ability to target and locate end users more accurately with mobile device IDs instead of cookies. Even the automobile industry is getting in on the app action. 6) Has Your App Developed an Audience Yet?

Advertising 52
Advertising Marketing Mobile Ads Banner 52
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Marketing in the 'New Normal' needs Innovation; Cross-device Identity Graphs can help!

InMobi

JUNE 12, 2020

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.

Marketing 52
Marketing AutoMobile Conversion Machine Learning 52
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