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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Ad buyers want performance from their ads – any format, any device.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. In addition, consider adopting the header bidding model. No content? No problem.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Understanding Cost Per Mille (CPM)

Playwire

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52
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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. The technical hurdles of implementing solutions like header bidding, which are crucial for revenue uplift, can also seem daunting. Basic AdSense No strict requirements 32% (keeps 32%) $0.30

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

MonetizeMore eliminates these frustrations with advanced header bidding technology, customized optimization strategies, and industry-leading invalid traffic solutions used by 2500+ publishers globally.

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A Publisher's Guide to Revenue Per Thousand Impressions (RPM)

Playwire

RPM data should directly inform business decisions about content investment, platform optimization, and audience development RPM works best when balanced with user-focused metrics like retention and engagement to ensure sustainable growth