6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech
Clearcode
JANUARY 22, 2023
Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Data Clean Rooms 3.
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