MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. On top of that, are your advertisers sophisticated marketers? If they are advanced marketers also buying on Facebook, Google, Criteo and so on, they may expect you to sell via CPC too. What is the value of your audience?

CPC 52

CPC CPM CPA Impressions 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Account-based marketing (ABM) targeting. Account-Based Marketing (ABM) Targeting. That is, if you use it right.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98