Ad Monsters

FEBRUARY 25, 2023

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 100

CPC Demand Side Platform CPM Media 100

illumin

APRIL 30, 2024

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. This is not to be confused with geofencing. Geofencing is also a type of location-based marketing. Geofencing is also a type of location-based marketing. How does geotargeting work?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind.

Agency 52

Agency Advertising Retargeting Conversion 52